Why Do Sensible People Believe Fake News?

You’re scrolling through Facebook, and you see that a friend has linked to an article; you glance at the title and realise that it’s nonsense. Or you’re chatting to a family member, and they share their opinion about politics; you discover they believe things that you’re sure aren’t true. In the information-filled world of today,…

These 5 Intriguing Startups Are Building the Future of Smart Cities

Machine learning. Smart sensors. AI-enabled infrastructure planning. This is the future of urban development thanks to startup companies within the smart city sector. There is growing interest in smart city technology, as software and hardware converge to create tools and resources for city planners. Future cities will use everything from sensor-enabled buses to IoT-enabled cameras…

Where next for local government?

It’s Monday morning and Ellie’s recycling hasn’t been collected, frustrated she sends a DM to the council Twitter account on her way out of the house. Using geolocation it dispatches a drone to go collect the bag that was missed by the refuse collection and sends her a picture to show it being removed. Later,…

7 tips for enhancing B2B marketing campaigns with online video

Consumers just love video and that includes other business’s buyers too. Over 182 million people in US alone watched online video in September, engaging in a total of 39.8 billion video views. Now savvy B2B marketers are quickly realising the power of online video in their email and social media marketing campaigns. Nothing sells products…

Hold on tight – the millennials are here!

I take a keen interest in management trends and how businesses adapt to the world around them. A very interesting change is underway as those born in the 1980s through to the late 1990s start to influence corporate culture. The so-called ‘millennials’ are a generation that have never known life without the internet; everything they…

How to handle a social media crisis

As a tool for raising awareness about your brand, social media scores top marks. When people like or share what is being posted about your business, social media earns its stripes as one of the most influential online branding strategies around. But what happens when something detrimental to your clean-cut reputation is posted online? Negative…

5 ways to use Twitter to build your business

Social media is an effective marketing tool for any business and the good thing about it is that it can be completely free of charge. If you want to grow your business, it is imperative to have a strong social media presence and to use it effectively. Twitter is one of the most popular social media platforms…