Social media is an effective marketing tool for any business and the good thing about it is that it can be completely free of charge. If you want to grow your business, it is imperative to have a strong social media presence and to use it effectively.
Twitter is one of the most popular social media platforms for business use and with over 300 million active users per month, you have many potential customers at your disposal. As with any social media platform, it is important to develop a strategy to use it to your full advantage. These are some of the most effective ways to use Twitter to build and promote your business
1. Effective profile
Unlike many other social media platforms, Twitter has a restriction on how many characters you can use, so it is important to ensure you use these wisely on your profile. Your profile should explain what your business is and should be brief and to the point. You should incorporate hashtags into your profile, as this is the way in which people will find you. For example, if you are a plumber, you should use #Plumber somewhere in your profile, as well as your location. You should also have a link to your website on your profile. It is thought that people react more to a personal photo than a business logo, so it is a good idea to upload a friendly but professional looking image. This makes people feel like they are talking directly to someone, rather than just a company profile.
2. Follow relevant people
When you start your journey on Twitter, you should think carefully about who you want to follow. For example, who are your potential customers and what location are you working in? If you are offering a trade, such as window cleaning, you will only have the means to travel a certain distance, so it is important to only aim for customers within this region. On the other hand, you may offer a service which can be suitable for anyone in the world, such as copywriting, so in this case, location won’t be an issue. Take some time to work out your target market and follow accordingly.
Other useful people to follow include business partners who may be able to support your business and local networking groups. It is also useful to follow competitors, as you can find out what they are doing and gain access to their followers, which are your potential customers. ManageFlitter is a useful tool as it allows you to perform advanced searches based on bio and location, so you can follow the most relevant audience. At this stage, don’t worry too much about who is following you, as this will build up in good time. It is also important to take it slowly when following people, as you could be penalised if you follow too many at the one time.
3. Useful content
The best way to gain followers is to ensure you post regular and useful content on your Twitter page, while making use of relevant hashtags. Many business owners don’t have the time or resources to do this every day, so in this case, it is best to look at professional social media marketing assistance. The content you post should be relevant to your business and it should not just be self-promoting. Some ideas for content include your blog posts, podcasts, any interesting news about your business and articles relevant to your business. You should aim to tweet on a daily basis, although two to three times is far more effective. It can be tempting to tweet more than this, but this can become annoying to your followers, especially if you are constantly self-promoting. You should make use of images too, as these are well known to attract followers.
It is simply not enough to just follow people and post content, you also need to interact with your audience. This can be a really useful way to gain followers and attract business. If you receive messages or comments, make sure you respond to these. If you find anything interesting, always retweet it as it makes it look less like you are just using Twitter for the good of your own business. You should aim to help others with their business too and this can be achieved through retweeting. If you help others, they will help you.
5. Ask the audience
There is always something new to learn when you run a business, so don’t be afraid to ask your followers some questions. This can be a good way to develop relationships and it will also help you to improve your knowledge and understanding. You may be able to find out about useful networking in your local area and find out what others are doing to promote their business, simply by asking questions.