Is That a Senior Executive I See Tweeting?

Social media is a relatively young phenomenon, but everyone at least knows what it is, even if they don’t know how to use it. And while most senior-level executives know what social media is and how powerful it can be for organisations, the majority don’t necessarily understand how they themselves can take advantage of it. … Read more

7 Tips for Improving Audience Engagement with Social Media

Social media can be an incredible tool for businesses, in particular for small businesses that don’t have large marketing budgets. An active and engaging social media presence can help small businesses compete with the big brands for attention, and potentially connect to a vast audience. The key is engaging your audience by providing a steady … Read more

There’s more than one social network? What’s the difference?

It seems to be the common refrain now – “everyone who wants to make their mark in business needs social media”. But the question is, which network? Here is a look at the different types of social media platforms and how your content can differ on each one. On Twitter, every word you post is important … Read more

Would unlimited staff holidays boost your bottom line?

Across the globe, more and more top companies are adopting unlimited holiday policies, allowing employees to enjoy a more flexible approach to work; one which recognises the value of employee satisfaction and positive results in job performance. A Gallup poll shows that only 13 per cent of employees are ‘engaged’ at work, perhaps because most can’t … Read more

Take Your Business Further with Snapchat

Snapchat has only been around since 2011, but it’s already gained over 100 million daily users. There’s huge potential for businesses looking to expand their social media presence, and lots of ways for smart business owners to leverage the power of this popular platform. Getting started with Snapchat Like most social media platforms, Snapchat is … Read more

Starting Twitter With A Bang

Even if you have no Internet experience at all, you probably already understand the power of Twitter. As one of the behemoths of social media, it’s a place where people talk, share and engage. Here are just a few stats about the giant: Currently the Fastest Growing Social Media Platform 302 Million Active Monthly Users … Read more

Where next for local government?

It’s Monday morning and Ellie’s recycling hasn’t been collected, frustrated she sends a DM to the council Twitter account on her way out of the house. Using geolocation it dispatches a drone to go collect the bag that was missed by the refuse collection and sends her a picture to show it being removed. Later, … Read more

What on earth is Braintree Hour?

Twitter is fast becoming a useful tool for small businesses across the country — allowing independent retailers to tap into new customers, giving local tradesmen a chance to showcase their work and allowing businesses of all descriptions to promote themselves. As part of this rise in the use of social media for small businesses I launched Braintree … Read more

Can a Boring Business Make an Exciting Tweet?

Twitter is the new social media phenomenon, with over 500 million users and over 50 million tweets sent every day — it’s clearly big. Businesses across the world are making fantastic use of the service to promote their services, connect with customers in meaningful ways and explore new opportunities. However Twitter can be a noisy … Read more