7 tips for enhancing B2B marketing campaigns with online video

Consumers just love video and that includes other business’s buyers too. Over 182 million people in US alone watched online video in September, engaging in a total of 39.8 billion video views. Now savvy B2B marketers are quickly realising the power of online video in their email and social media marketing campaigns. Nothing sells products…

How to handle a social media crisis

As a tool for raising awareness about your brand, social media scores top marks. When people like or share what is being posted about your business, social media earns its stripes as one of the most influential online branding strategies around. But what happens when something detrimental to your clean-cut reputation is posted online? Negative…

5 ways to use Twitter to build your business

Social media is an¬†effective marketing tool for any business and the good thing about it is that it can be¬†completely free of charge. If you want to grow your business, it is imperative to have a strong social media presence and to use it effectively. Twitter is one of the most popular social media platforms…