Every company knows how important having a blog is for marketing purposes. Engaging, insightful content can help to increase traffic to your site, and readers will regularly return for more. Once they come to trust and believe in your brand, readers will be more likely to buy your products or use your service. Investing time and effort into producing valuable content can also boost your authority in your field.
Yet sometimes, uploading a weekly blog on your website isn’t enough to generate a lot of traffic. Followers on your Facebook and Twitter pages may not necessarily check your site on a regular basis, so you need to actively promote your blog on social media. Here’s how to do it effectively.
1. Entice people to read your post
It’s not enough to simply share your blog post on social media and expect people to instantly want to read it. After scrolling past countless posts a day on their news feed, they will automatically ignore anything that isn’t remotely interesting to them.
Get their attention by addressing an issue you believe your target market will be able to relate to, and point them towards your blog for the solution. Use a video or a thought-provoking image to maintain their interest. Remember that your followers are more likely to read, like, share and retweet your blog post if it genuinely benefits them.
2. Reshare and retweet
Once you’ve shared your blog post on social media, that doesn’t mean you can never share it again. Although some followers may see the same post more than once, multiple shares give those who didn’t see it the first time an opportunity to do so.
Sharing more than once can have several benefits. As Kissmetrics explains [https://blog.kissmetrics.com/double-your-social-media-traffic/], the combined number of clicks generated from the second and third shares will likely more than double the number of clicks you receive altogether.
3. Form relationships with influencers
Although it may take a while, forming solid, meaningful relationships with influencers will eventually pay off. Start by following them on social media, and engaging with their blog posts to get yourself noticed. When they come to recognise your expertise, they will begin to read your blog and share it with their own followers. This not only increases your followers, but also your authority in your niche.