Building a personal brand has never been more important. Doing so means that your skills and personality will transcend your current role or company and exponentially increase your individual value. It can be difficult to know where to start but here are the top 5 things I think you need to know about building your personal brand.
1) Only you can be you
There is only one person on this planet who can fully master the unique art of being you and that’s you. Whatever your business is, there are likely to be lots of people who are experienced and efficient in that area but you are the only version of you doing it. That is what makes you different, makes you stand out and makes you totally and utterly essential. The key to achieving success is being totally indispensable and having a personal brand that plays on all your quirks and nuances.
2) Start putting content out there – immediately
It is all too easy to put things off and endlessly procrastinate. We wait until we’ve got the perfect blog design, the perfect number of followers on Twitter, the perfect picture to post. And that’s all well and good until it stops you actually ever hitting publish. Make a site you’re happy with, create your social media channels and just begin. As long as your site is clearly laid out and easy to read, you can worry about all the rest of it later and tweek as you go.
At the end of the day, however pleasing on the eye, a beautiful template isn’t what keeps people coming back day after day. What keeps them coming back is your content and even that doesn’t need to be perfect to begin with. Go to any of your favourite blogs and find their oldest post. The chances are it’s a mere skeleton of the fantastic material they’re producing today. And that’s fine. Your blog will grow and so will you but for that to happen, you must begin.
3) Build relationships online and make friends
When you follow other big names on social media, it can seem like everybody in a certain field knows each other and to some extent that’s true. The door isn’t closed though and actually you will be surprised how friendly and welcoming other bloggers and influencers are. Start off by chatting with others who have an audience of a similar sizes to where you are at currently as they will likely be just as keen as you are to make some connections. It doesn’t need to be over the top; just follow people, like their stuff, comment when you have something valuable to say. Over time you will realise the people who you click with online and those relationships will form organically.
4) Attend events and meet people
In a similar vein to the above point, seek out events that others in your field are likely to be attending and make sure you sign yourself up. The old adage of it not being what you know but who you know does often ring true, but luckily it is so easy to get to know people. Especially if you live in a city, you will find that there are so many different seminars, meet ups, talks and activities going on pretty much every single night of the week. You simply have to put yourself out there, say hello and make yourself available. Don’t be shy about your business interests and aims. You never know what opportunities might crop up as a result of that person you met at that talk at the local business centre last Tuesday.
5) Guest blog and speak at events
The real key to success is getting your personal brand recognised outside of just your own channels and there are lots of ways to do this. Get in touch with other blogs you love and ask if they would be interested in receiving a guest piece from you. You can then link to these from your own sites, really increasing credibility. Seeking out local speaker events or any groups that may be looking for speakers is a great idea too. Think Rotary and Lions clubs etc, or even schools. This is a really proactive way to share your story and network simultaneously, and if you are good at it and enjoy it, you might even be able to make some serious cash out of public speaking somewhere down the line.