In the competitive corporate landscape, having a strong and positive online presence is a necessity. According to a survey, more than two-thirds of consumers search online before actually buying a service or product. Taking this into consideration, a company can’t risk negative publicity. Below are some factors that can damage your business’s reputation online.
Weak social media presence
In this age of digitization, and ignoring social media can hugely hathe rm your prospects of having a positive and flourishing online reputation.Although social media is one of key platforms for businesses to interact with customers, according to Clutch’s Small Business Social Media Survey, nearly 24% of small businesses don’t use social media at all – and only 41% of businesses that do make use of social media only do so a couple of times a day.
Not having a strong and active social media presence can hamper your business’ growth. Remember that we are living in the digital age and when customers decide to buy services or products, they search for the company’s name on Instagram, Twitter and Facebook. A company with a weak social media presence implies that the company doesn’t engage or care about increasing its customers.
Many small businesses have made the mistake of abandoning popular social networks after a couple of weeks of activity. This can turn out to be a huge turn-off for potential customers who usually rely on social media for information on different products and services.
No response to public reviews
When a potential customer is searching for a company to do business with, they judge the quality of the products offered by a brand through the online reviews. People prefer to buy from businesses that have positive online reviews. It’s true that you can’t control the reviews your customers post online, but you can certainly make an effort to acknowledge both positive and negative reviews.
Responding to public reviews shows that your business cares about customer satisfaction and takes their reviews seriously enough to make significant improvements to products and services. Deleting negative reviews or leaving them unanswered indicate that you don’t care about what your customers think, and that their opinion is of the least concern to you.
Negative online PR reporting
A negative PR is like adding insult to injury. Just like a negative review, negative PR also has a direct impact on the overall reputation of your brand. If a potential customer comes across a PR blog or article that depicts your business in a poor light, chances are that they’ll decide against buying your products and/or services. Try to keep a close eye on what is being said or spread about your business online.
You don’t have to hire resources to keep tabs on your brand’s online reputation – tools like Google Alerts can help you stay abreast of the latest happenings on reviews sites, publications or blogs.
Ignoring negative PR coverage by a major publication in the relevant industry can prove to be disastrous for your brand’s reputation. Even the likes of Samsung bore the brunt of ignoring negative coverage by the online site The Verge, which affected their sales on curved TVs.
The above are some of the biggest factors that can do potential damage your brand reputation – at times, beyond repair.