Using visuals in social media marketing is huge for a variety of reasons, but the most important is simply that people are drawn to images. And not only that, but most people can process information contained in an image more quickly and easily than they can process the same information in written form. The fact is, an audience is more likely to engage with you if you post images than if you post text, and visual media gains more likes and shares on Facebook, and more retweets and favourites on Twitter.
That’s why the number one rule of social media engagement is now show, don’t tell. If you have something to say to your audience, say it with an image whenever possible. Alternatively, use an image to capture your audience’s interest, then follow up with a link to a blog post where you expand on the idea in the image.
Share Relevant Content
The visual content you post on your social media marketing platforms should fulfil two requirements: it should provide your audience with information that’s relevant to their interests, and it should highlight your experience and expertise in your field.
You can up your audience’s engagement levels simply by using visual media, but there’s more to using visuals than just linking to the latest viral picture or video clip. Most of what you post should be relevant to your products or services; after all, your audience is following you because of their interest in your brand.
Create a Variety of Visuals
Posting new content on a regular basis—preferably several times a day—is important for keeping engagement levels high, but most people don’t have time to research and create a new infographic every single day. Luckily, you don’t need to, and in fact, you’ll get better results by posting other kinds of visual media as well as infographics.
Use Visual Content Design Tools
Even the simplest infographics look as though they require a great deal of expertise to make, but they’re easier than you think. With online tools like Piktochart, for example, it’s possible to make a simple infographic in half an hour or less. There are tools for other kinds of content too; for example, PicMonkey is ideal for editing pictures and creating collages, and sites like Recite and Quozio allow you to create images with quotes. All of these tools can be used free of charge, and allow you to create professional-looking visuals that you can design with your own brand in mind, to help strengthen your brand image at the same time as you improve your audience engagement.